Nintendo WiiFit retail launch

In an effort to maximize exposure for the new WiiFit game system, Nintendo allocated a 4 ft. section in their retailers stores to renovate.

Segregating the space via frosted plexi panels and a custom base plate we designed a 'Yoga-Studio-in-store' section complete with life-sized yogi and loads of space for educational highlights, brochures and related product.

Services provided:
• Creative Direction
• Spatial Design
• Graphic Design